With 3.5 billion active social media users, individuals and brands are moving their business decisions to social media. Instagram is one of the biggest social media platforms and this article will teach you how to grow your Instagram following this year.
1. Schedule Posts to Increase Your Instagram Followers
To grow your follower count, you need to create high-quality content for Instagram posts. But just creating posts isn’t enough, you need to scale your processes. To do that, look at using an Instagram scheduling tool to schedule your posts in advance and put your Instagram strategy on auto-pilot.
By scheduling posts, you can engage with your Instagram audience on a regular basis, which helps improve your follower growth over time.
2. Focus on Quality over Quantity
While brand awareness is good, your potential followers might see hyper-frequent posts as spam and will start to unfollow you. Second, if you start posting several times per day and then slow down, your user engagement rates with your target audience may decline.
Use Instagram analytics to view which trending and top posts resonated with your audience, and with the Instagram algorithm. You can also boost your high-performing posts with Instagram ads, having a call-to-action of visiting your profile and going to your website.
3. Use Instagram Stories
The intention of Instagram stories is to share your life moments quickly and easily. The best feature here is that all stories are highlighted at the top of the Instagram feed without any prepayments or post boosting.
Despite the fact that stories last only for 24 hours, their impact is way longer, especially with the most popular stories which you can pin in highlights of your profile and let visitors of your page play them again and again.
4. Create your own hashtags
Hashtags are helping to build up a community and involve people who have common interests. The right hashtag can expose your image, video, or Instagram story to a large and targeted audience.
Many brands are creating their own hashtags and encouraging people to use them – #JustDoIt, #ImLovinIt – we all know what do they stand for.
5. Socialize and comment on other accounts
Let’s not forget that Instagram is a social media platform where you can meet new people and communicate with those who share common interests.
Start liking tons of pictures that are related to your profile topic, or example, if you are portraying a healthy lifestyle or fractional nutrition look for people talk about it. Leave your comments under other posts, let them know that they are doing great, or share your own opinion on this topic. Don’t forget about your own comments and DM inbox.
6. Give people a reason to follow you
The main reason why people follow a particular brand, blogger, or influencer is that they have found value in it for themselves. Usually, we tend to subscribe to the content which is attractive visually and is specifically informative or even motivating.
Become one of those experts who can educate or motive with your own example those who are planning to change the diet and lose some weight. Tell them that you went through all the pain and challenges that led you to what you have now.
7. Have a unique grid
Don’t underestimate the power of visual communication. When it comes to presenting a brand, customers recognize the product by its logo first or the color choice. If we see a soft drink and a red color label on the bottle we all know it stands for famous Coca Cola.
Do the same with your own Instagram profile and make your grid consistent and visually appealing.
8. Geotag your pictures
When you are visiting places that are super amazing – make sure to geotag them. Instagram users who have been there or are planning to visit the awesome restaurant or city you’re tagging will notice your photo – and potentially follow you since you have something in common.
9. Work with Instagram influencers
Join forces with other famous, popular, and well-known bloggers and Influencers this way exchanging followers with each other. Make sure you collaborate with influencers who have similar interests or topics because the audience will be more likely to follow you.
It is difficult to force men who follow car repair centers to force following some makeup artists who talk about beauty products. Not only other influencers can make a difference but also real brands. If brands are not approaching you, you can have a short introduction email sent to their marketing team.
There are altogether many ways on how you can boost your online presence on Instagram, but it definitely will take time and will not come easy. You might have to spend some money here and there for advertisements and promotions.
This is where DWELP Media can help brands. Our complete marketing solution will help you in managing and handling your brand’s social media so that you can put in effort in growing your business.
Simply click on the button below to contact us.